The back side of marketing "The Language of Organic Chemistry" is to convince visitors of its value. In order to do that, the website needs to rank reasonably high on Google's "organic" index. (This rates a combination of links, hits, and ??. Academic sites are rated more highly than commercial sites due to their greater gratis.) I have been checking this periodically and still find my website fairly low on their organic index. The path to improvement is to improve my content. As content can attract visitors and links, so will the organic index.

I have screen shots of nearly every page of "The Language or Organic Chemistry". My current project is to link those screen shots with the Table of Contents and the Index. The other side of this is to place metadata also into the pages (or perhaps to create individual .pdf pages) so Google can link directly to individual pages. In that way, if someone wants to find the mechanism for the Swern Oxidation, the link could take them directly to it. It is interesting that the Swern oxidation has the highest click through rate of my keywords. It doesn't provide the most impressions, but it does give the most hits.

I need to provide more opportunities to link to mechanisms (good content) in order to improve my Google organic rating.